A new look designed to give Magners a modern feel is being rolled out across the cider range.
Brand owner C&C Group said the label had been updated with new graphics that reflected the heritage of the Magners cider mill in Clonmel, Ireland, but gave the brand a contemporary twist. The bottles will now have William Magner's signature embossed on the shoulder.
"The refresh gives the brand a distinctive look, standout on shelf and a real point of difference," said Magners marketing head Kirsty Hunter.
Brand owner C&C Group said the label had been updated with new graphics that reflected the heritage of the Magners cider mill in Clonmel, Ireland, but gave the brand a contemporary twist. The bottles will now have William Magner's signature embossed on the shoulder.
"The refresh gives the brand a distinctive look, standout on shelf and a real point of difference," said Magners marketing head Kirsty Hunter.
No comments yet