Magnum has unveiled a duo of “indulgent and premium” sticks, featuring marbled ice cream.
The Utopia range has debuted with Double Cherry and Double Hazelnut (rsp: £2.30/85ml & £4.25/3x85ml), two of Magnum’s “most indulgent and premium flavours yet”.
Double Cherry features a combination of berry-flavoured and panna ice cream, drizzled in sour cherry coulis sauce, covered in milk chocolate and crunchy berry flavour sugar pieces.
Double Hazelnut, meanwhile, combines hazelnut and caramel almond ice creams a salted hazelnut sauce. The ice cream is covered in white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces.
“We know that successful innovation is key to excite shoppers and deliver category growth,” said Magnum UK brand manager Daniel Lythgo.
“With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that.
“We’re excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite.”
The launch will be supported by an “unmissable” ATL campaign from June, including TV, OOH, social media, and more.
It follows the launch of Magnum Euphoria, a duo of sticks combining ice cream and sorbet, last year.
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