Specialist wine retailer Majestic has partnered with low & no-alcohol experts Club Soda to expand its booze-free offer ahead of Christmas.
The partnership will see a total of nine products curated by Club Soda launch in 212 Majestic stores nationwide.
Products hitting Majestic shelves this week include Eisberg 0% wines, Moderato 0% wines, Three Spirit’s Nightcap, Everleaf Mountain, Botivo, and Real Drinks’ Dry Dragon Sparkling Tea. They join a low & no-alcohol fixture at Majestic which includes brands such as Lucky Saint, Noughty Wine, Sipsmith and Adnams.
Sales of low & no-alcohol drinks at Majestic have grown by more than 600% since March 2022. The retailer has responded to the growing trend by adding more choice for its customers – following the addition of the nine products curated by Club Soda, its low & no-alcohol range will have doubled during the same period.
By partnering with Club Soda, Majestic would “ensure that its customers have access to some of the best low & no-alcohol products currently sold anywhere in the world”, said the retailer.
“We are thrilled to be partnering with Club Soda, the global leaders in the low & no-alcohol drinks space,” said Majestic buyer for low & no alcohol Zara Cassidy. “Their commitment to quality, choice, and inclusivity aligns perfectly with our own values at Majestic.
“We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options available…across the country.”
The low and no-alcohol products launching at Majestic:
● Eisberg Selection Pinot Grigio – (rsp: £9.99/75cl)
● Eisberg Selection Pinot Noir – (£9.99/75cl)
● Moderato Cuvee Revolutionaire Colombard – (£13.99/75cl)
● Moderato Cuvee Revolutionaire Merlot Tannat – (£13.99/75cl)
● Real Dry Dragon Sparkling Tea – (£13/75cl)
● Everleaf Mountain – (£22/50cl)
● Three Spirit Livener – (£26/50cl)
● Three Spirit Nightcap – (£26/50cl)
● Botivo – (£28/50cl)
The partnership is a first tie-up with a national bricks-and-mortar retailer for Club Soda, which has previously only sold products via its website and its tasting room and shop in London’s Covent Garden.
Club Soda co-founder Laura Willoughby said: “We’re on a mission to make alcohol-free options as accessible as alcohol – and Majestic’s nationwide network makes that happen. With their focus on quality and knowledgeable sales teams, finding the perfect drink has never been easier.
“Our launch collection brings top sellers from our Covent Garden tasting room – Majestic customers are going to love them.”
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