Mars is looking to generate sales for its Twix brand by bringing out a limited edition mint version of the popular two-finger snack. Available from August 13 for a "strict eight-week period", the snack comes with mint-flavoured caramel. Packed in a green and gold wrapper, the variant is expected to "mirror the success" of the previous limited edition Twix Choc'n'Orange bar. The mint version will be available in two packs ­ 58g standard (rsp: 27p) and a 295g nine finger version for supermarkets (rsp: 99p). The launch will be supported by "extensive" sampling activity. {{MARKETING - P&P }}

Topics