Kellogg has launched a ‘pre-biotic’ extension to Rice Krispies which it claims aids digestion.
Rice Krispies Muddles contains inulin - a plant extract said to help the body produce ‘friendly’ bacteria.
Rolling out now, Kellogg is backing the new offering with a £4m support package and is positioning the product as a health boost for children.
Rice Krispies Muddles contains inulin - a plant extract said to help the body produce ‘friendly’ bacteria.
Rolling out now, Kellogg is backing the new offering with a £4m support package and is positioning the product as a health boost for children.
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