"I love this new Malibu ad. In fact, I love the whole seriously easy-going' series. The juxtaposition of the laid-back surroundings and West Indian accents with the rat race-style' dialogue is hilarious. The acting is great, too; all the characters seem really authentic. Besides making me laugh, though, the voiceover's deep, smooth Caribbean tones actually make me want to go out and get some of this tropical experience. I used to drink Malibu when I was a bit younger, so if the campaign is aiming to recapture lapsed consumers, it works." {{P&P }}

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