Gourmet marshmallow brand Mallow & Marsh is to launch a 100g sharing pouch.
Rolling out in 250 Sainsbury’s stores on 12 March, the bite-size chocolate-covered marshmallows are being sold in Raspberry & Dark Chocolate and Vanilla & Milk Chocolate variants, at an rsp of £2.50.
“Having worked around the clock for over a year to create these sharing bags, we’re so excited for them to hit the shelves,” founder Harriot Pleydell-Bouverie said.
Sainsbury’s buyer Tom Elliott added: “[This] is one of the first brands globally to make serious inroads into the premium pouch territory, adding two very welcome and exciting products to the range.”
The brand’s marshmallow bars are currently sold in coconut, raspberry and vanilla flavours in Sainsbury’s, Booths, Whole Foods Market, as well BP Simply Food, Starbucks, Sourced Market, John Lewis cafes, as well as farm shops, delis and cafes.
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