Glenmorangie is planning to maintain its position as one of the country's leading malt whiskies with an integrated marketing campaign this autumn. The company said the brand leads the Scottish market by volume and value and was ahead by value in England and Wales. Sales director Jim Cook said the latest ACNielsen figures gave Glenmorangie a 17.4% value share against Glenfiddich's 16.3%. Its strategy this winter is focused on a television advertising campaign which runs from now until the middle of December on Channel 4 and satellite channels. This will be supported by a relationship marketing programme, including consumer led promotions and display initiatives. A spokeswoman said that in addition to this there was likely to be pricing activities. The recommended price for the 10-year-old style is £23.49 and it was likely the price would go down to £19.99 as the multiple grocers introduced VAT-free offers across their malt ranges, she added. The company has also introduced a floor display unit holding 48 bottles which has been designed to help the off-trade drive sales. {{DRINKS }}