Maltesers and Milky Way are the latest confectionery lines to hit ice cream cabinets.
Tubs of Maltesers Ice Cream Bites - available exclusively in Tesco for £2.99 - consist of 15 bites of ice cream dipped in milk or white and dark chocolate. Milky Way joins the Mars and Snickers ice cream bars in a six-pack (rsp: £2.49).
Masterfoods has also replaced all its ice cream bar four-packs with six-packs and given them a new pack design. Masterfoods will spend £3.6m promoting the ice cream range this year.
Twix is also back in ice cream multipacks after a year-long break, with a crunchier biscuit and the caramel on top of the ice cream (rsp: £2.49).
Tubs of Maltesers Ice Cream Bites - available exclusively in Tesco for £2.99 - consist of 15 bites of ice cream dipped in milk or white and dark chocolate. Milky Way joins the Mars and Snickers ice cream bars in a six-pack (rsp: £2.49).
Masterfoods has also replaced all its ice cream bar four-packs with six-packs and given them a new pack design. Masterfoods will spend £3.6m promoting the ice cream range this year.
Twix is also back in ice cream multipacks after a year-long break, with a crunchier biscuit and the caramel on top of the ice cream (rsp: £2.49).
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