The dairy industry has welcomed the second launch in a week of a milk enriched with brain-enhancing Omega-3.
Hot on the heels of St Ivel Advance with Omega-3 (The Grocer, May 21, p78), Marks and Spencer has launched its own Fresh Omega-3 milk.
Dubbed ‘super milk’, it is available as whole or semi-skimmed. A 250ml serving of the whole milk contains 48mg of the fatty acids DHA and EPA - around six times that of organic milk and 10 times that of regular milk - and 88g of Omega-3.
The milk, which is supplied by Milk Direct, is the product of cows that have been fed an Omega-3 rich diet.
Liz Broadbent, marketing director at the Milk Development Council, said: “This is good news for the industry. People are beginning to attend to nutrition, and this will help.”
David Whiting, marketing director at Organic Milk suppliers Co-operative, added: “Any move to add value to milk has to be good.”
The milk comes in 750ml cartons with an rsp of 69p.
Hot on the heels of St Ivel Advance with Omega-3 (The Grocer, May 21, p78), Marks and Spencer has launched its own Fresh Omega-3 milk.
Dubbed ‘super milk’, it is available as whole or semi-skimmed. A 250ml serving of the whole milk contains 48mg of the fatty acids DHA and EPA - around six times that of organic milk and 10 times that of regular milk - and 88g of Omega-3.
The milk, which is supplied by Milk Direct, is the product of cows that have been fed an Omega-3 rich diet.
Liz Broadbent, marketing director at the Milk Development Council, said: “This is good news for the industry. People are beginning to attend to nutrition, and this will help.”
David Whiting, marketing director at Organic Milk suppliers Co-operative, added: “Any move to add value to milk has to be good.”
The milk comes in 750ml cartons with an rsp of 69p.
No comments yet