M&S Food has launched a White Pearl strawberries line in what the retailer claims is a first for the UK high street.
The new Collection White Pearl Strawberries launched exclusively in M&S Foodhalls yesterday.
The strawberries are white on both the inside and outside with red seeds. They are described as as “sweet like a red strawberry, with an aroma of pineapple and notes of vanilla”.
M&S said the fruit was naturally bred and developed in Japan and by using seeds from Japanese white strawberries crossed with traditional strawberries to produce the right size and quality.
“We love to be first to market and introduce products that no one else can,” said Tom Pedley, M&S strawberry buyer. “Our customers get really excited when we introduce new flavour produce or hybrids.
“We’re known for our Candyfloss Grapes, while the Limelon was all over the news so that’s why we had to bring the White Pearl strawberry to M&S. Not only does it have a really unique flavour but it’s incredible to look at. Plus, it’s great for kids: who doesn’t want to try a reverse strawberry?”
The new strawberry joins M&S’s range of unique fresh produce including Cotton Candy Grapes and Baby Kiwi Berries.
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