Marks & Spencer is rolling out its loyalty scheme on a global scale.
The retailer is launching its loyalty programme Sparks across India and 25 other targeted online markets, including the US and Australia, in order to attract customers around the globe.
The international Sparks proposition will mirror that of the UK and Ireland, with customers able to purchase and be rewarded through the scheme across a selection of international flagship websites.
M&S shoppers in India will also be able to use their cards for personalised offers and rewards in its 94 stores across the country, as well as on the M&S app in India.
M&S said it has custom-built its international online Sparks platform to be scalable across multiple different markets, offering a “fast and rewarding experience”, as well as enabling the retailer to better understand its growing international customer base.
The company’s international business currently serves customers across 100 markets globally through local partners and online channels.
“Over the last 18 months we’ve got on with the job of building and expanding the global reach of M&S,” said co-CEO Katie Bickerstaffe.
“But to become a truly global brand we need to make shopping at M&S rewarding no matter where you shop.
“The reset of Sparks in the UK in 2020 delivered a step-change, and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”
Since relaunching the loyalty programme in July 2020, M&S has amassed around 16 million Sparks users, becoming one of its most popular digital channels.
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