M&S has launched a limited-edition 1kg punnet of British strawberries to capitalise on a predicted boost in demand from shoppers marking the Queen’s Platinum Jubilee.
The retailer has predicted one million punnets of strawberries will be sold this week for the celebration of the 70th anniversary of the monarch’s accession to the throne.
The new pack size (rsp: £5) offers shoppers a 25% saving on the retailer’s typical strawberry punnet.
“This year’s giant 1kg punnet is excellent value and means customers will have plenty of berries for that jubilee cream tea, ice cream treat or perhaps the odd jug of Pimm’s too,” said M&S strawberry buyer Jonathan Lock. “There will be plenty to go around.”
The punnet is also 100% British and comprises a collection of strawberry varieties including Red Diamond.
“For many of our customers, the start of summer really begins when they can enjoy a fresh punnet of British strawberries in the sunshine, there’s nothing quite like it,” added Lock.
“We pride ourselves on working with select farms across the country who we know care as deeply as we do about the quality and taste of these red gems.”
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