M&S has unveiled its Christmas food ad featuring a festive Ed Sheeran remix and kissing Percy and Penny pigs.
The ad continues the theme of its year-long Spend It Well campaign, with its trademark closeups of food and familiar soundtrack of Ed Sheeran’s Shape of You - albeit with a festive remix.
Titled An Extraordinary Christmas, the 40-second execution shows M&S festive produce including Oakham turkey with pork and chestnut stuffing, a hot seafood medley, steak and chips party food and a White Wreath dessert. It cheekily ends with confectionery favourite Percy Pig fiancée kissing ‘fiancée’ Penny Pig under the mistletoe.
The ad by Grey London will air on ITV channels this evening, five days after the launch of its main campaign featuring Paddington Bear.
The food execution will be followed by a second ad called Extraordinary Gifts - concentrating on food for gifting - on 29 November. Both will be supported by social, digital, press, radio and in-store activity.
“The campaign is about making this Christmas extraordinary for our customers,” said
Zoe Hayward, head of food brand & marketing at Marks & Spencer.
“We know our customers love the magic of Christmas and we want to make every moment they spend with family and friends special, especially when it comes to hosting and gifting.
“Customers want to be inspired, excited, and for their lives to be made more fun, festive and even easier when it comes to these moments. As a result, we have focused our campaign on hosting and gifting, helping them spend it well this Christmas.”
● Click or tap here to watch all the supermarkets’ Christmas ads
No comments yet