Asda beer buyer Beer sales in the multiples have remained healthy in 2001 and Asda's beer offering has dominated the marketplace with a focus on providing value for the leading and growing brands. Key brands in mainstream and premium lagers have been the cornerstones of Asda's strength this year in the mid-range 10-12 pack size, with exceptional deals on premium lager stubbies. Our range of table beers and guest ales has been very successful. Added focus on price, range and layout has helped the category grow ahead of the market. In the absence of innovation from key suppliers, we have explored new frontiers in beer retailing including the sale of Stella Artois mini chillers, curry food links, and the introduction of chilled fridges in all stores. {{P&P }}

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