Marks & Spencer is launching a new bimonthly food magazine in all stores across the UK.
The new 72-page Food mag will feature recipes, celebrity interviews and expert tips and will be available in stores from Saturday 9 April.
It will cost £2 but M&S loyalty customers will be able to get it for free by scanning their Sparks card at checkout.
The launch, which is set to replace the existing quarterly Fresh magazine, is part of the retailer’s plans to make its Food division more relevant to shoppers.
The magazine will feature a regular budget-friendly feature centred around its Remarksable Value range, the affordable range launched in 2020 in a bid persuade customers to do their weekly shopping at M&S Food stores.
“Our new magazine is all about bringing more of the M&S magic direct to our customer’s homes at great value,” said M&S Food marketing director Sharry Cramond.
“Our recipes are designed to be relevant for everyone, with budget-friendly meal inspiration, the best seasonal spreads and indulgent weekend treats.”
M&S’s loyalty programme, which relaunched two years ago as a digital-first scheme, now counts over 15 million users.
“The launch of the magazine is also another great reason for customers to sign up to our Sparks loyalty scheme, benefiting from personalised offers, relevant treats and helping us to support local communities and good causes,” Cramond added.
No comments yet