Marmite is sponsoring the Christmas lights on London’s Oxford Street this year.
The brand - which last month launched limited-edition Marmite Gold with gold flakes - will continue the theme with gold lights and branding.
Marmite is also running a Facebook campaign allowing consumers to upload pictures that will appear on a screen when the lights are turned on, while one fan will win a place on stage when the switch is flicked on 5 November.
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