Belgium chocolatier Guylian has picked Kevin Toms, formerly of Mars and Ferrero, to head its new UK division, Guylian UK.
As sales and marketing director, Toms will be responsible for the development of the 12 year old Guylian brand in the UK.
Guylian launched its UK arm in January in a drive to expand operations internationally on a local level.
Toms said: "This development involves considerable marketing investment in the UK, which is one of Guylian's targeted international markets for growth and new product development in the next three years.
"It is a great opportunity for me personally to get something like this set up from scratch."
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