Mars' sugar confectionery superstar brand Starburst joins the yogurt category this week by again teaming up with Eden Vale.
New Starburst Splits fruit yogurt with a separate serving of tangy fruit purée aim to build on the success of Starburst Mousse, also a Mars-Eden Vale collaboration.
It is hoped the newcomers will appeal to Starburst's family consumer base. Three flavours Overtly Orange, Simply Strawberry and Bursting Blackcurrant come in single split pots, rsp: 37p.
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