Mars Petcare has unveiled a new dog treat brand offering quirky shapes and flavours.

Available to retailers from this week, the five-strong Misfits line-up is designed to give dogs a range of tastes, texture and smells and includes variants such as Wonky Chomp and Scruffy Bites. The treats carry a £1.29 rsp but will be available at an introductory £1.

The launch is being supported with a social and digital media campaign encouraging consumers to share stories, photos and videos about their dogs.

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