Mars Petcare to roll PMPs of three bestselling products into convenience

Mars Petcare is to roll out three of its bestselling petcare lines in new price-marked packs for the convenience channel from January.

The lines are a Pedigree Pouches 12-pack (£3.75), Cesar Trays 8-pack and Sheba Pouches 12-pack (both £4.75).

The supplier said the launch came on the back of research that found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice.

It also said pet owners spent 26% more on groceries than those without pets, underlining their potential value for retailers.

“After a challenging year for many, we recognise that shopper habits and priorities have changed and we’re adapting our range and recommendations accordingly,” said Mars Petcare UK convenience channel director Alex Smith.

“Cesar Trays are growing at 8%, while Sheba Pouches are seeing growth of 14% and, as premium options, they are ideal at encouraging shoppers to spend a little more to treat their beloved pets.

“Having these available in a price-marked pack helps them feel as though they are getting great value from their local convenience store.”