Mars unveiled its cosmopolitan side this week as continental Amicelli joined its range for Christmas 2000. The chocolate covered, praline filled wafer rolls will compete with Ferrero Rocher in the gifts/after dinner market. Other debutantes include Mars' biggest ever pack ­ an 800g Maltesers Bucket, an M&M's Big Boy' dispenser, three Celebrations boxes, and two children's selection boxes with blow football and pop up colouring themes. Mars plans a £4m campaign to support twist wrap star Celebrations throughout Christmas. A miniature Twix variant joins the portfolio. Celebration Crackers and Advent Calendars, Fun Size Crayola jar with goodies, colouring pens and paper, a Metre of Mars, Galaxy Silk Collection and M&M's peanut tube are also new. Galaxy Silk Zone collection box has replaced Galaxy Selection box. Impulse lines Galaxy Cracker and Milky Way Magic Stars Piece get redesigns. Mars values Christmas confectionery at £405m and claims an 18% share. {{P&P }}

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