Cadbury Marvellous Creations is extending into the ice cream market through R&R Ice Cream.
Yorkshire-based R&R is expanding its licensed range with Marvellous Ice Creams, 500ml tubs (rsp: £3.99) inspired by flavours and tastes from the Mondelez-owned chocolate brand. Rolling out next month, the line-up comprises Jelly Popping Candy, Zingy Raspberry Choc Brownie, Salted Caramel & Sour Cherry and Fairground Candy Crunch.
“Each variant includes two flavours of ice cream combined with a variety of inclusions as well as a swirl of Cadbury Dairy Milk - this makes it one of the first of its kind in the ice cream sector,” said R&R marketing head Charlotte Hambling. “Popping candy and raspberry jellies is unique to this sector, so we’re challenging the boundaries of manufacturing.”
Launched just under two years ago, the Marvellous Creations chocolate range is worth £46m, up 2.7% year on year in a total chocolate market up 0.3% [Nielsen 52 w/e 27 December 2014].
R&R will also launch a raft of licensed products this month. These include expansion of Mondelez’s Oreo brand into ice cream sticks with a product that will launch exclusively in the impulse channel (rsp: £1.60). The supplier is also withdrawing the Cadbury Nuts About Caramel ice cream stick and replacing it with a Cadbury Caramel stick (rsp: £2.49/three-pack).
And R&R has extended its Nestlé licensed range with Rowntree’s Randoms Minis that consist of marshmallow-flavoured ice cream with a blackcurrant jelly centre and fruit-flavoured outer shell (rsp: £2.49/12-pack).
Fab, meanwhile, has been given a limited tropical flavour, and a new formulation for the original strawberry flavour (rsp: £1.99/six-pack). The Nestlé range will also get a Milkybar Mini Lolly (rsp: 60p).
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