Gourmet brand Mary Berry & Daughter is making its first foray into baking with a range of cake mixes.
The Mary Berry branded range, available from Waitrose, comes in Lemon Drizzle, Luxury Carrot Cake and Double Chocolate Fudge (rsp: £2.99/15 servings). It would appeal to "time-poor cooks wanting genuine home-baked quality cakes", said RH Amar.
"The sector is dominated by child-focused products with preservatives and artificial colours. Mary Berry's range is aimed distinctly at the adult shopper," said senior product marketing manager Samantha Higgins.
The Mary Berry branded range, available from Waitrose, comes in Lemon Drizzle, Luxury Carrot Cake and Double Chocolate Fudge (rsp: £2.99/15 servings). It would appeal to "time-poor cooks wanting genuine home-baked quality cakes", said RH Amar.
"The sector is dominated by child-focused products with preservatives and artificial colours. Mary Berry's range is aimed distinctly at the adult shopper," said senior product marketing manager Samantha Higgins.
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