Northern Irish prepared veg supplier Mash Direct has launched its traditional vegetable dishes into the Middle East.
The business has secured listings for 23 of its 40-strong range with Bahrain-based supermarket Alosra, alongside some of the United Arab Emirates largest supermarket chains - Spinneys, Carrefour, Choithrams and Abela in Dubai and Abu Dhabi.
The export win was a “significant” boost for the company, said director Jack Hamilton. “With the UK export food and drink market rapidly growing, we see this as a very important milestone for the business, which plays an integral part in our brand’s global growth strategy,” he said.
Mash Direct, which took the gong for best meal accompaniment in The Grocer New Product Awards 2014, is available in Northern Ireland and Scotland in Sainsbury’s, Tesco and Asda, and throughout Great Britain in Asda, Ocado, Whole Foods Market and independent retailers.
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