Bernard Matthews is looking to broaden its portfolio with a new branded range of smoked turkey products under the name The East River Smokehouse Co.
The company has registered the brand with the Intellectual Property Office - with designs featuring a large, colourful turkey - and says it is in early talks with retailers.
Smoked turkey products currently on sale in the UK mults include own-label premium smoked turkey slices in Asda (£3.18 for 140g) and own-label smoked turkey breast in Tesco (£2.75 for 142g). Branded smoked turkey is available from kosher supplier Yarden and Kerry Foods, which sells smoked turkey rashers under its Mattesons brand [BrandView.co.uk].
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