Ribena has a new grown-up look in a bid to get more adults quaffing the squash.
Its new image is designed to appeal to a young adult audience and reflects Ribena's heritage of growing fruit, using images of native wildlife, such as butterflies and dandelions on pack. The inspiration for the new design is drawn from Ribena's origins - the countryside
The new packaging will also include GDAs and will roll out across all pack formats including cartons and bottles. It is being backed by promotional activity such as 100% extra-free on one-litre packs in Sainsbury's.
Its new image is designed to appeal to a young adult audience and reflects Ribena's heritage of growing fruit, using images of native wildlife, such as butterflies and dandelions on pack. The inspiration for the new design is drawn from Ribena's origins - the countryside
The new packaging will also include GDAs and will roll out across all pack formats including cartons and bottles. It is being backed by promotional activity such as 100% extra-free on one-litre packs in Sainsbury's.
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