Swedish plant milk company Sproud has announced television presenter Maya Jama has become an investor and co-owner of the brand.
Jama will be the face of Sproud and a strategic advisor as the brand continues its growth.
“I’m really excited to become a co-owner of Sproud,” said Jama. “There’s a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.”
“The Swedish connection also really appealed to me,” she added. “My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents.”
Formed from yellow split peas, Sproud has a better nutritional profile than other dairy alternatives, according to the brand, as it is low in sugar, high in protein and has zero allergens.
It is also recognised by CarbonCloud as the milk alternative with the lowest climate impact.
“Our aim is to significantly increase Sproud’s brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter,” said Sproud CEO Sara Berger.
Sproud is currently available at Waitrose and Ocado, as well as on Amazon.
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