Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme, while Micro Garlic Bread (89p, 135g baguette) and Micro Chicken Wings (£1.29, 135g, 4-5 pieces) mark another departure for McCain's microwaveable snacks. They also add to the existing Black Box range which includes Micro Chips, Mega Micro Chips and Micro Pizzas. McCain's planned support package for the entire range, meanwhile, includes a national TV and poster campaign which is breaking next month. Sue Jefferson, customer marketing controller at McCain, said: "This latest launch is a result of increasing consumer demand for innovative, high quality microwaveable meals. "The new products will appeal to new consumers with busy lifestyles, offering quick, great tasting food solutions. They will also appeal to existing Micro users and open up an exciting opportunity for retailers to create a unique category within frozen, enabling shoppers to seek out a wide range of snackable solutions." {{P&P }}

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