Pladis, formerly known as United Biscuits, has launched its McVitie’s and Jacobs Christmas ranges, featuring 14 products.
New for the McVitie’s brand this year is the 200g Victoria Collection in a triangular box (rsp: £6); a Snowglobe Tin of Scottish all-butter shortbread (rsp: £10/400g); Digestives Nibbles Sharing Box (rsp: £3/200g); and Gold Bullion Bar, which includes individually wrapped gold biscuit bars (rsp: £6/264g).
The Jacobs brand will also see the addition of Festive SnackBites Pigs in Blankets for Christmas, which comprises SnackBites in seasonal shapes with a sausage-and-bacon flavour (rsp: £3.49/190g).
“Finding something nice is the number one objective for Christmas shoppers, over half of whom are looking for something to share with the family, while one in five are looking for a gift,” said Hena Chandarana, trade communications controller at Pladis.
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