As well as revamping its biscuits strategy, UBUK is expanding its McVitie’s Cake Company line-up by extending the slices range launched this year.

This month, it is launching a Hobnobs Milk Chocolate Slice and a McVitie’s Digestive Caramel Slice in packs of six individually wrapped slices (rsp: £1.65).

UBUK is also revamping its Hobnobs flapjack with new packaging and recipe and, from March, is refreshing its ‘eat now’ range with a new look.

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