McVitie’s has unveiled Bonfire Bakes, a limited-edition range of Sticky Pudding Cakes for Bonfire Night.
The range will be available from 5 September and includes two new flavours of Lyle’s Golden Syrup Sticky Pudding Cakes: Sticky Toffee and Sticky Toffee Apple (rsp: £1). McVitie’s Jamaica Ginger Cake will also be on shelves under the name Jamaica Ginger Bonfire Pudding Cake (rsp: £1).
All the products feature packaging with firework designs and Bonfire Night labelling, and follow the launch of the brand’s Halloween cake range, also rolling out from 5 September.
“Bonfire Night is an increasingly popular seasonal event in the retail calendar with families and friends gathering across the country to mark the occasion, making it the perfect opportunity for retailers to capitalise on the increased demand for shareable sweet treats,” said Claire Hooper, senior brand manager at McVitie’s Cake Company.
“Whole cakes in particular play an important role here as consumers look for special items to add to their party tables,” she added.
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