A new flavour has been added to the MD 20/20 range of wine-based drinks. Tropical Blue is the latest launch and follows the introduction of Tangerine Dream and Key Lime Pie earlier this year.
The 13% abv drink is a combination of pineapple and coconut, packaged in a retro style to appeal to its core 20 to 30-year-old target market.
The brand's distributor, the Drinks Group, says it is confident about rolling out new variants of MD 20/20 despite pressure from PPS's.
Drinks Group director Mike Gilmer said: "In spite of PPS's, MD 20/20 offers a very different set of values to the consumer.
"We will be introducing something a bit more lateral in terms of flavour extensions next year."
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The 13% abv drink is a combination of pineapple and coconut, packaged in a retro style to appeal to its core 20 to 30-year-old target market.
The brand's distributor, the Drinks Group, says it is confident about rolling out new variants of MD 20/20 despite pressure from PPS's.
Drinks Group director Mike Gilmer said: "In spite of PPS's, MD 20/20 offers a very different set of values to the consumer.
"We will be introducing something a bit more lateral in terms of flavour extensions next year."
{{MARKETING }}
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