Meat snacks brand Ember adds 'shot' format to its biltong range

Meat snacks startup Ember has added a ‘shot’ format for its biltong, in what it claims is a first for the category.

Aimed at on-the-go shoppers, the 16g pack (rsp: £1.40) will make its debut early next month in original and chilli flavours in Sainsbury’s, followed by Waitrose in late April.

Ember’s original 30g biltong range, launched last October, has also secured listing with the two mults. It promises 62.5g of protein per 100g.