Meatsnacks Group is targeting the on-the-go and lunchbox categories with the newest addition to its Hogbites range, Mini Salami Sticks.
Rolling out at the end of March to Sainsbury’s and Tesco, Mini Salami Sticks is positioned as a lighter option, containing 29.5g of fat per 100g, compared with the 31.5g of fat in Peperami Pork Salami Minis.
The new product joins the brand’s Hand-Cooked Pork Crackling and BBQ Pork Jerky and comes in a tearaway four-pack.
“Hogbites Mini Salami Sticks are full of flavour, and a great alternative to other high-calorie salami snacks,” said James Newitt, Meatsnacks Group managing director.
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