Italian beer Menabrea Bionda is making its UK off-trade debut following the brew’s “popularity” in the UK on-trade.
The 4.8% abv pale lager, exclusively distributed in the UK by C&C Group, is being rolled out into Tesco in a larger 660ml bottle format.
The beer was launched in the UK on-trade in 2014, where “its popularity had been evident in its rapid expansion across outlets”, said UK brand manager for Menabrea Angus Lawrie.
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