Soft drink company Rubicon has promoted Nitin Menon to the newly created role of chief operating officer.

Menon has worked at Rubicon for two years as head of sales and commercial services, where he was responsible for commercial controls and led sales strategy, resulting in double-digit growth. In his new role he will take responsibility for day-to-day operations and the development, improvement and operation of the company's systems and processes.

He will be based at the company's headquarters in Wembley, north west London, reporting to Rubicon MD Sheila Tarring.