The majority of men's lifestyle titles suffered on the news stands in the first six months of this year. Esquire was hardest hit with an ABC year-on-year decline of 27.3% while Emap's Face dropped 25%.
Even sector leader FHM suffered an 8.2% year-on-year drop, although it still clamed a news stand ABC of 604,943 sixth place overall in the news stand rankings.
But not all men's titles were down; Men's Fitness increased 13% year-on-year and Cabal's Front 10%.
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