Eblex has signed up Michelin-starred chef Nigel Haworth to front a series of cookery videos to promote its new premium meat ranges.
The videos, on the eblextrade.co.uk website, focus on the Steak Bar, Chop House, Gourmet Burger and Veal ranges, launched earlier this year. They were a great way for Eblex to bring the ranges to life, said Hugh Judd, foodservice project manager. Nigel used a number of the cuts on his own menus, Judd added.
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