Milk Link's Lockerbie Cheddar has been given a brand revamp to emphasise its Scottish origins.
The cheese, which relaunches in Scotland this month, has been given blue packaging. The range includes sliced, grated and various new block sizes.
TV presenter Gail Porter had been signed up for a summer promotional campaign, marketing director Hamish Renton revealed.
Milk Link would also step up investment in the Cadog brand following the purchase of Llandyrnog Creamery from Dairy Farmers of Britain, he said.
The cheese, which relaunches in Scotland this month, has been given blue packaging. The range includes sliced, grated and various new block sizes.
TV presenter Gail Porter had been signed up for a summer promotional campaign, marketing director Hamish Renton revealed.
Milk Link would also step up investment in the Cadog brand following the purchase of Llandyrnog Creamery from Dairy Farmers of Britain, he said.
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