Staple Dairy Products is expanding its portfolio of mainstream brands with the launch of three Splish Splash Splosh flavoured milk drinks.
The screw-capped 500ml bottles come in three variants chocolate, strawberry and banana. All are made with semi-skimmed as well as skimmed milk.
A spokesman said the product would add to the quality end of the growing ambient flavoured milk sector.
Targeted initially at cash and carries, independent grocers and CTNs, the bottles are packed in cases of six (rsp: around 45p).
The launch follows Staple's introduction (on behalf of German dairy producer Bayernland) of what it claims is the UK's first organic cheese spread, i love cheez, last month.
This is already listed in most major multiples.
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