An Australian family winemaker has thrown out the rule book on packaging to introduce its new wine. The bottle for ICE2 has been specifically designed to target style conscious, adventurous young consumers. It contains a Chardonnay varietal made by Miranda Wines from south eastern Australia. The frosted bottle has a cracked ice effect label and a turquoise synthetic cork. Tesco has given it a listing for its April wine festival and it will go on shelf in the middle of this month. "Tesco's commitment to this product is an important part of its success," said spokesman Lou Miranda. The brand will sell in the multiple at £4.99. Its UK agent is Hallgarten Wines. {{DRINKS }}

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