Mission impossible: Stony hits the rocks

If we prove our relevance in the UK we can do it anywhere." These were the optimistic words of Stonyfield Farm CEO Gary Hirshberg just 10 months ago as he launched his £325m US yoghurt brand into the UK. At the time, he predicted ...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now