Mission Foods is supporting its bakery range with a £1.3m advertising campaign following its expansion into naans and pitta breads.
The Deli Naans and Deli Pittas range, rolling out now, will be backed with TV ads launching this week.
The range expansion and record ad spend are part of the company's drive to become the leading flatbread manufacturer in the UK in the next three years.
The naan breads will be available in plain, garlic & coriander and a plain bitesize variant, while the pitta breads will come in wheat & white, Mediterranean herb and a roasted red pepper variant as well as a wheat & white minis option.
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