Lactalis has given its Galbani-branded Dolcelatte a makeover in a bid to give the Italian blue cheese a more modern feel.
The Dolcelatte Classico variant has been renamed Dolcelatte and its 'Mild and Creamy' front of pack descriptor has been changed to 'Deliciously Creamy'.
Images showing serving suggestions on both the Dolcelatte and Dolcelatte Piccante products have been updated and now show the cheese on crusty bread. The Italian flag has also been removed and the words 'No 1 in Italia' have been added.
The Dolcelatte Classico variant has been renamed Dolcelatte and its 'Mild and Creamy' front of pack descriptor has been changed to 'Deliciously Creamy'.
Images showing serving suggestions on both the Dolcelatte and Dolcelatte Piccante products have been updated and now show the cheese on crusty bread. The Italian flag has also been removed and the words 'No 1 in Italia' have been added.
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