Cheese distributor Bradbury & Son has changed its name to Bradburys in a bid to modernise its image.

The company’s current logo will be updated and its ‘Simply cheese’ strapline changed to ‘Inspired by cheese’.

The new brand was designed to show the company was “constantly renewing, modernising and refreshing,” said marketing director Chris Chisnall, who added that Bradburys would remain a B2B name for the time being.

Topics