Moju has added a Spicy Piña shot in a dosing format.
It has launched via DTC and will land on Ocado and in Planet Organic in early December, before rolling into Waitrose in February (rsp: £5.95/420ml).
The NPD would tap into rising demand for a “fusion of sweet and spicy flavours” in food and drink, Moju said.
It was “supercharged with powerful, nutrient-rich greens including chlorella and spinach, along with a tasty hit of pineapple, fresh Peruvian ginger root and a hint of jalapeño,” added the functional health shot brand.
Each 60ml shot delivered “a natural source of vitamin C and the NHS-recommended daily intake of 10µg of vitamin D3, sourced from Atlantic seaweed”, the supplier added.
Spicy Piña will sit alongside Hot Mango in Moju’s ‘Immunity Blends’ sub-range.
Hot Mango had been successful in driving new “shot curious” consumers to the category, Moju said, adding the line had now achieved “80% of the ROS” of its flagship Ginger variant.
“Our new Spicy Piña shot is bold in flavour and straightforward in ingredients, delivering a powerful hit of natural immune support when people need it most,” said Moju co-founder Rich Goldsmith.
Spicy Piña was “a big flavour hitting alternative to heavily processed, or sugary greens products”, he added.
The NPD comes with Moju sales up 51.7% to £21.1m [NIQ 52 w/e 7 September 2024].
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