Moma secures Sainsbury's, Boots and Co-op Group listings for bircher muesli ranges

Moma has secured new listings and launched its second multipack.

Its bircher muesli rolls into 700 Co-op stores this week, while Boots stores stocking the range will increase from 320 to 520.

Sainsbury’s has taken on Moma’s second bircher muesli multipack - strawberry & banana (rsp: £2.99/4x125g) - following the wild berry multipack launched this January.

Moma ran the first of two outdoor ad pushes this month.