Mondelez has added two fruit flavours to its Barny sponge snacks range.
The new strawberry and apple-filled sponge bears will join the existing chocolate and milk variants on shelf in January. The newcomers will be backed by a £4m brand-wide push and would build on the “huge success” of the range, which has clocked up £3.9m in sales since launch this April [Nielsen 52w/e 2 November 2013].
Barny is the top cakes launch in this year’s Top Products Survey.
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