Monster Energy has joined forces with rally driver Ken Block to launch its first on-pack promotion.

From October, a limited-edition can will feature Block and a competition giving the chance to win a car and other branded goods.

Distributed in the UK by CCE, Monster Energy has put in a strong performance since launching in the UK in 2008, with sales up 47.8% y-o-y to £62.7m [Nielsen 52 w/e 30 June 2012].

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